Although this term is new in usage, Digital Cosmetics seems to become the new normal over time.

We had already experienced some slow down in color cosmetics around the world, but after the advent of Covid-19, personal care has reached a slight slump. Everyone around the world is working from home. 

People now don't require to put makeup on their faces to look fresh all the time. People around the world are just taking some water on their faces and then getting refreshed.

How has this trend affected cosmetics industry?
As we all are witnessing an increase in technological advancements, we can see the use of camera filters to enhance beauty, so that one can share perfect images around the world.

This has become more usual during the Covid-19 Pandemic, when people are stranded in their homes, because of which they are only able to go out and buy essential things.

Also, the usage of face masks has reduced the amount of makeup someone used on their faces. 

Several bigger players in the cosmetics industry like L’Oréal have created applications/smart skincare devices, which use artificial intelligence to get location data, and user preferences to formulate personalized moisturizers.

There are several organizations, which are working on applications, that enhance the beauty of humans digitally, or which can suggest what products to be used on a particular type of skin, which has further reduced the time that someone requires to search for products or research themselves about the products best suited for their skin.

What is the next generation of beauty tech startups?
People around the world, especially influencers on social media platforms are creating trends, which include the use of camera filters to enhance facial features. These features may include;

1. Eye Color Enhancement
2. Facial Blushes
3. Depigmentation filters
4. Smoothening of skin
5. Creating personalized avatars

Trends like these have also taken standards of beauty to the next level. Many people are believing that those kinds of cosmetic changes are possible, which in actuality is just AI confusing them.

What are the ill effects of these new cosmetic/beauty standards?
One of the major ill effects of these new cosmetic/beauty standards is that people feel these kinds of cosmetic changes are possible in reality as well.

As users of these filters and applications spend more and more time, they start feeling like they are not enough good looking, which creates an inferiority complex in them.

Also, users which have a good amount of money, go for cosmetic surgery as they believe these kinds of cosmetic features can be realistic, which sometimes results in several major issues.

Do you remember the Magical Mirror in Snow White story?
The same mirror is getting created as technology is getting stronger and influencing buyer behavior.

Now, users around the world want cosmetic treatments which are not actually achievable. These also result in low self-esteem over time.

How are these technological advancements helping people on the other side?
Not all technologies in the cosmetic industry are bad. Several technological advancements are also making it easy for buyers to get a hold of the best cosmetic deals and products.

There are devices, which can suggest the best creams or cosmetic products as per your requirements. Also, there are applications, which can make communication between the buyer and the seller much easier, which helps in the creation of trust between the same.

How has Social Media contributed to the cosmetic industry?
Social Media has completely disrupted the way brands connect with consumers, but also ushered in a totally new business model. 

Instagram, Youtube, Snapchat, etc have changed the way consumers interact, becoming marketing channels, in their own right through PR, digital advertising, paid-for influencer marketing, and organic influencer behavior.

Cosmetics brands have quickly moved from a product-based model to an experience-based model. 

Consumers are looking for an interactive experience with their cosmetics brands becoming part of their lifestyle.