THE WHAT? Could India’s booming beauty market offer salvation to the struggling Body Shop? The Natura &Co-owned business is said to be planning to open some 50 stores across tier 3 And 4 cities across the country.

THE DETAILS Fashion Network reports that the ethical beauty retailer hopes to double its India business as socially conscious consumerism increasingly resonates with Indian shoppers.

THE WHY? Vishal Chaturvedi, Vice President for South Asia, told Fashion Network, “Our strategic focus includes expanding our presence in Tier 3 and Tier 4 cities with untapped potential. By opening at least 30 activist workshop stores (to recycle beauty product packaging) annually and adding more markets by 2026, we aim to be closer to our consumers, particularly in smaller towns and cities.”