thewiki

Reaching more people online or using the internet is one of the few things that everyone wants to do. There can be different reasons for the same like to increase their business or to increase the overall traffic to make money through advertisement impressions.

But the end motive is the same for everyone - To make money or to earn more revenue.

Even if someone is writing beautiful articles, the main objective these days is to increase traffic to the website in order to make more money. But is it the correct way to do that?

Well, the answer is No.

To reach more people online, you should first understand what is the main reason someone would like to connect with you. To be honest these days no one wants to even talk to another person if there is no profit attached to the same, therefore, you should try to first create your own USP that will make people come to you directly.

Online this can be done by understanding the USER INTENT.

Yes, that's correct, you need to understand what a USER might want to search.

This is because if you are not writing about the things that people are searching then you end up writing about things that only you are searching for, and even if people are searching for the search terms, still the number is very less.

Therefore, first try to understand what people want to know about and then start writing about the same, and search engines will start sending traffic to your website directly.

But how do we know what people are searching online?
Now this is the task that we want to do carefully. 

One of the best ways is by doing keyword research. In whatever niche you are writing or your business is, you should try to do a simple search to understand what kind of blogs and articles already are there on search engines.

Then try to open the URLs that you see on the SERPs (Search Engine Result Pages) and then understand what kind of content is written on those pages. This will give you some idea about what people are searching for and what kind of content people are writing in those blogs.

After doing that try to provide as much information about the topic as possible because you want to ensure that your readers get all the information in one place itself and that they don't have to leave your website or webpage for searching more things about the traffic.

This can usually be done in I believe around 2500 to 3000 words. 

I am trying to achieve that word count because currently, 1600 to 1800 words is what I can write on any topic. But that is mostly because I know that much only about a particular topic. To write more about a particular topic or blog title, you need to do thorough research and provide details that no one has captured till now or you can also collate information about a particular topic from different sources in one place, which will help you in making a web page that encompasses everything.

Once you have completed this process, you will see that traffic will automatically start flowing to your website. This is also because there is no content on the internet that is better than what you have written or collated.

Ensure that you don't plagiarise and always try to provide attribution to people when you refer to their data or information in your article.

Then comes the second part - To Write As Much As Possible

Writing content about your product or service is really important, and you should do it day in and day out. You should never think that an "X" number of articles will be fine.

You should post at least one article per day to ensure that you keep on getting the traffic flow.

I have seen website companies posting 10+ articles per day, but I can understand that it might not be possible because you are the only person who is going to do all the research and write the article as well, therefore make a practice of initially writing one article per day and then when you have a repository of more than 1000 articles, then you can even schedule one article in two days or a week, but before that, you need to ensure that you have a good cushion of articles resting on your website that will help people navigate and get more information about your product or service.

Now comes the 3rd Part - To Update Your Articles

This step is also very important because when you post articles on a daily basis you end up hitting the publish button on a daily basis and not clicking on the update article button as often.

Therefore, once you have spent 3 to 6 months writing and publishing articles, then you should start updating the older articles. This is important because you want to ensure that all the information is present in the articles, as there are changes happening in the world on a daily basis.

You don't want people to come to your website and get old data or information which is not relevant in today's situation. So, take out some time from your busy schedule and start going through the articles one by one. 

You can even segregate your time in two halves when you can write articles in the first half and edit or update them in the second half. It is assuming that you have enough time in a day which is usually not possible when you are working and then following your passion as well.

One of the best ways can be to utilize your weekends. This can help you separate your work and your passion and you will be able to focus on writing and updating articles in particular over the weekends.

Third step is - to Network

Networking is one of the best ways by which you can make people aware of your websites. This is also important because you have a business and you can find some potential clients while networking. Therefore be always open for new connections and try to use as many social media platforms as possible because people from different social media websites can engage with your content and blog differently.

Not only online networking but trying to meet people offline as well through conferences and events, because meeting in person leaves a long-lasting impression and can always add to the brand-building process.

This reminds me of creating your VISITING CARDS. I have seen several people going to events and not having their visiting cards, because of which it becomes difficult for people to connect with you.

There are so many people at conferences and events that it is impossible to remember each and every one of them. One of the best ways is by sharing your visiting cards.

When you share your visiting card, you are sharing information in a more tangible form, which helps people to reach out to you when they actually want to because they have the visiting cards in their business drawers.

This leads us to our fifth step - Cold Calling

After you have gathered all the email ids and phone numbers, now it is important to understand that relations cannot be made just by sitting on those visiting cards. 

You will have to call them, tell them that you had connected at an event or conference, and then ask them if they are okay and if their life is going well. This is important because here you are not connecting with them for any sales pitch or asking them to come and visit your website, but you are genuinely trying to have a personal bond with them.

Try to send them gifts or at least try to send them email greetings or personal messages on their phone number on their birthdays, anniversary, or on big days. This will again foster a relationship that will be of much help to you when you are selling your products and services.

Once you have completed all these steps then you are ready to go and send your first sales email or call for action message. Now it will be much easier for you to convert your potential customers into high-paying clients.

You will have to understand that increasing traffic online has several other aspects associated with it and one of the major things is about having good interpersonal skills.

You will have to work on brand building. Even if it is about your organization or your own self, brand building and following the above steps will help you in getting good traffic.

But how to reach more people online in less time?
The only way to do so is by adding as many articles online as possible because you want to be there on the internet in order to generate traffic.

Also, try to post articles on websites that already have Google News Approval like thewiki Network or the ones that have good Authority in your niche. For this, you may have to connect with bloggers in your niche that already are working well and have a trusted brand.

You will again have to use all the above steps to have that relationship with those bloggers and people who are working in your niche to ensure that you get more traffic in less time, but still, it is much less time than waiting for search engines to crawl your websites.

Ranking your website on the first page of Google is a dream come true for most new bloggers, and this is also a gateway to the new opportunities that the world of blogging opens.

But why is it so difficult to rank on Google's first page?

The answer is simple but sometimes difficult to implement. You are not able to rank on Google's first page because of below mentioned reasons;

1. Your website is relatively new
2. Your website is in Google's Sandbox
3. Your website doesn't has the amount of content that is required to rank 
4. Your website doesn't has unique content
5. Your website is slow
6. Your website is not userfriendy
7. Your website doesn't serves the user search intent

Out of these, the 7th point about user search intent is one of the main reasons why your website is not ranking on Google's first page.

Having said that there are several blogs that keep on beating around the bush, and hence you are not able to get a clear-cut idea about why your websites are not ranking. Below are some of the ways by which you can get your websites on top of the Search Engine Result Page.
 

1. Write Unique Blog Posts: Before you start writing blogs or adding content, just go through a simple Google Search and see if the content that you are writing is already there or not. If the content you are going to post is already there, just ensure that you make the content more detailed and have as much information as possible.
   
   This is because search engines like Google want to serve users with the best possible content and they ensure that by checking how many people are actually reading your content and if your content is engaging or not.
   
   For this make sure that you have a great heading, which is not used before. Go to the search results page and explore the ways by which you can modify your heading in such a way that it is similar to your blog post but also unique in a way that others haven't used before.
    
2. Post Blogs Regularly: Another main reason why I have seen people losing the game of getting on top of SERPs is that they are not consistent enough. You will have to understand that posting content day in and out is the reason why a website grows and starts making profits.
   
   There are people out there who say that you should not post more than a number of posts and that you should focus on quality alone and post at regular intervals, but try to understand the fact that those all people have already made fortunes and now are churning the cash cow.
   
   For a beginner like me and you, you will have to keep posting blogs on a daily basis. I have seen people posting more than 10 blogs per day to achieve the success that they achieved.
   
   Now I am not saying to blindly post anything and everything under the sun, but ensure that you are posting at least one article each day to make your website come on top of the search results faster. This will also help you in developing your writing skills and hence you will be able to write more articles on a daily basis.
    
3. Collaborate with other bloggers: When you are new, the one thing that you can do is collaborate with other bloggers. May it be guest posts or simple and crisp articles. Anything that can provide you with a backlink and make your website page rank with their articles is what is required.
    
4. Write on Websites or Web portals that already have Google News Approval: As a new website owner, you will not receive Google News Approval in a day, as you will need to have a set number of content on your website.
   
   Therefore, it is better to post your articles with a small link on the website that already has Google News Approval. For example, thewiki Network. You can post your articles in the bookmarks section and link your websites in the link submission section. 
   
   And when the article will get indexed by Google in a few minutes (as it has a Google News Approval), then you will easily be able to attract Google Crawlers to your website. This will also help you get backlinks as well as your website will get indexed quicker. Just ensure that you post at least 600 words when you post your link and that your articles should be unique.
   
   This is important to avoid any kind of moderation as plagiarism is not accepted in any of the websites or social media platforms.
    
5. Share as much as you can: One of the best ways to get your articles get more traffic is by sharing it. Don't self-judge your articles or your abilities to reach more people in the world. Keep on writing and sharing your articles again and again as you don't know when your article will become famous and hence attracting search engines to index your websites.
   
   This you can achieve by creating your fan groups on WhatsApp or just through email marketing. I also suggest to post frequently on social media websites because those websites also have good Google's trust and hence help in attracting the crawlers.
    
6. Check if your robots.txt file is allowing the crawlers: I have seen it many a times when people with half knowledge created a website and forgot to keep robots.txt file in enable status, because of which they are not able to receive crawlers that index your pages.
   
   Google and other search engine pages also respect your privacy and if you have kept your robots.txt file in disabled status, in that case Google Crawlers won't crawl to your webpages and hence it will never be possible to rank them.
    
7. Serve to user's intent: This is one of the most important aspects of blogging because if you are not serving as per the user's intent then you will always be beating around the bush. For example, if you are creating articles about your brother's day to day life, and your article always starts with the name of your brother, then there will be almost no one who will ever be able to find your articles.
   
   On the other hand if you are writing about how your brother prepares for exams or if you are writing about best places your brother went on New Year, then it will have good chances of being searched. This is important to understand because if I am searching for rice and you are writing about pulses then I will never be able to find you because we are catering to different queries.
   
   Therefore it is important to understand what your target audience might be searching and write about the same on a day to day basis so that you are able to cover as many topics as possible in the same domain.
    
8. Make your website fast: I have seen several people using high quality images on their websites which usually takes time to load and hence disrupts the speed of your website. So, to ensure that your website is served fast to your target audience, keep your images to a bit lower versions. I am not saying that these should not be readable but the images should be on a lighter side.
   
   Having said that, also check if there are some other elements that are not working properly on your website that you can modify or remove to make it work better.
    
9. Make your website responsive: Several people forget the fact that around 90% of the people using internet access it using their mobile phones, and hence your websites or blogs should be responsive to the smaller screens as well. This is again important because search engines usually take this parameter also into consideration. So add the meta tag in your wbeiste's HTML to make it more responsive.
    
10. You are not using SSL: SSL certificates are also very important to ensure that your website ranks on Google and that too on top of the page. This is because it is one of the parameters that Google and other search engines take into consideration. They want to serve pages which are safe to use and which keep all the data flowing to them encrypted.
    
    Therefore, invest in SSL certificates, which look like a padlock on your website when someone opens it.
    
    Also, no one wants to open a website that Google says is insecure. Hence you should definitely try and get hold on to that padlock that can revolutionize your overall digital marketing strategy as well.

Although these are some of the ways by which you can get your content on top of the SERPs, but ensure that you try these all methods for at least 3 months and you will definitely see the difference. But this is also easier said than done because these all steps have several substeps that you get to know when you hop into the world of website development and digital marketing.

On the other hand, if you are able to follow the above steps, you can definitely see the difference in the amount of exposure that your website gets.