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Which are some top growing brands in the field of cosmetics in 2021?

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Things have actually changed now, especially after the advent of Covid-19. Although several local brands were coming into the cosmetics domain, the rise of individual owners has also increased.

Several reasons have catered to this case, and some of them are listed as follows;

  1. Indian Government's Made in India Campaign: One should really understand that the Indian Government's initiative for the "Made in India" campaign has actually boosted several individual business owners to invest money in the manufacturing and selling of cosmetics products.

    Initially, it was really troublesome to get your business details registered and hence you would have to go to the "Industries Department" directly to register your firm, but now is not the case. You can now apply for ab MSME certificate for free, and start a business from today itself.

    Applying for trademarks and intellectual properties was again an important roadblock for manufacturing and selling of cosmetics products, this is because, many people would work hard on a brand, and then someone else would register the name and it would have resulted in a market dip.

    These days, you can apply and claim intellectual property online itself. There are several law firms, which will actually help you in getting your trademarks done.
  2. Awareness about Cosmetology: Initially people used to think that education in cosmetology will lead to a job in "Salons" only. But this is not the case.

    People are becoming aware of different career prospects in cosmetics such as research and development, testing, and sales and marketing, etc.

    This also encouraged people to study the same and then work upon their own brand. As more and more people are opting for this subject, we can see a rise in cosmetics brands as well.
  3. Fewer Job Opportunities: Several companies or big organizations are not actually having too many job vacancies in the cosmetic industry, and the job openings that are coming, are filled by reference itself.

    Therefore, many people in the cosmetic industry find it difficult to land a job that provides a good salary. Again, salaries in the cosmetic industry are quite low, because big cosmetics companies believe in hiring freshers for lower cost and then training them.

    This trend has also resulted in graduates and postgraduates in the cosmetics industry going ahead and open their own cosmetic brands.
  4. Rise of Natural, Organic, and Cruelty-Free Cosmetics: Even though most people won't be able to tell a legal difference between these three words, still there is a trend towards more natural, organic, and cruelty-free cosmetics, which most of the new brands are projecting to scrape some market share.

    While these three words are really good to claim, it is harder done than said. Most of the new companies or brands that are claiming these words, don't even have a raw material supplier, that is supplying cruelty-free raw materials.

These were some of the reasons which give us an idea of why many brands are growing in the cosmetics domain.

If you have some other reasons, please feel free to comment them down, and I will try to include the same as well.

List of some top growing brands in the field of cosmetics in 2021
1. thewiki Cosmoline™: thewiki Cosmoline™ is a brand from India, which is working to remove stereotypes in the cosmetic industry. They have expertise in;

  • Formulation of New Products (NPD)
  • Lab Setup (Yes, they will help you to set up your own cosmetic formulation labs)
  • Authentic Claims
  • Testing of Cosmetics products
  • Vendor Management
  • Raw Materials
  • Third-Party Manufacturing
  • PLR Product Suppliers

We also have a dedicated social media network for the cosmetics domain, which people can use to connect with other professionals in the cosmetic industry, which will enable them to;

  • Source for Job Opportunities
  • Source for Raw Material Vendors
  • Write and Publish Articles
  • Earn Passive Income (with rewards policy)
  • Ask questions and answers
  • Knowledge Sharing

These all things actually make it one of the best brands, which are catering not only as a business but also providing a platform to encourage knowledge sharing in the cosmetic community.

2. Bella Vita Organic: Bella Vita Organic is a company in India, which is working on affordable and Natural Skincare products. They seem to have a business model, where they are selling their products online using their website and Amazon.

3. Juicy Chemistry: Juicy Chemistry is a company launched in 2014 by a couple, who are providing organic cosmetics products in India. It is based out in Coimbatore.

4. Kama Ayurveda: The brand was founded in 2002 and is working towards providing one of the best cosmetic products on the market, which actually tickles your divine self.

5. Color Bar: Color Bar was founded in 2005, and since then it is working on several colorful cosmetic products in Indian Market. They are also promoting their Insta Shops, using several influencers, and growing on a day-to-day basis.

There are several other brands as well, which are growing these days, but we thought of curating some for you.

If you have anything to add, please share the same in the comments below, and we'll include the same in this blog.

You will be able to access the comment section after registering to thewiki Network.

Thanks for reading. Have a Nice Day Ahead ...

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