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What is the story behind serums used in cosmetics?

Young beautiful woman applying nature oil under eyes Close up portrait of elegant charming female using beauty product isolated on light blue background serum stock pictures, royalty-free photos & images

What do Serums really do for the Skin?
Face Serum is a lightweight product that contains concentrated active ingredients.

There are many different types of serum, each with a unique purpose and ingredients. Some serums help to brighten your skin or reduce blemishes, while others focus on boosting hydration or fighting the signs of aging.

Serums absorb deep into your skin.

Confused if you need a serum?
Serum can be a good addition to every once routine;

  • If you want to target a specific concern like dullness, dark spots, pigmentation, aging or acne scarring, etc.
  • If you live in a polluted area or spend a lot of time outdoors, serums can help with free radical damage to the skin cells.
  • If you prefer a weightless and non-greasy finish with your skincare products.
  • If you have mature skin, a good serum could be a great addition & helps with a strong skin barrier

You don’t need a serum if you are happy with your skin condition;

  • If you have a chronic skin condition such as eczema or rosacea, serums may cause aggravation.
  • If you would like to keep your skincare routine very simple then one can avoid using serum

Types of serum
There are many types of serum on market. You must choose the right serum which is required for your skin. Serum such as brightening serums, hydrating serums, anti-aging serums, anti-oxidant serums, texture improvement serums, clarifying serums, pore minimizing serums, acne & sensitive skin serums.

When and how to use a Serum?
It is a daily regime and everyone must do CTM i.e. cleansing, toning, and moisturizing.  So you can add serum in this after the first steps of cleaning your skin apply toner & then serum can be applied before moisturizer. After this apply Sunscreen.

Why apply before moisturizer?
The serum penetrates deep into the skin. Moisturizer won’t penetrate below the surface layer of the skin. Serums work on targeted concerns like acne, scars, discoloration, wrinkles, etc.  The formula is lightweight and has a thinner consistency. So this step comes before moisturizer. Moisturizers create a physical barrier to lock moisture. The formula is thicker and creamier than serums. It should be applied after serums and before SPF.

How to use it?
1) Leave skin slightly damp after cleansing and toning.

2) Take 2-3 drops/pumps of serum onto your fingertips.

3) Use your fingertips to gently press the serum into the skin.

4) Spread the serum evenly & don’t forget your neck.

5) Tighten the dropper securely after each other.

Let’s discuss some serums….


  • Pure vitamin C (L-ascorbic acid)
  • It is a water-soluble antioxidant


How does it help?


  • Lowers pigmentation & even out skin tone
  • Promotes collagen production
  • Fights free radical damage


How & when to apply?

  • After tonner and before moisturizer & sunscreen
  • Can apply in day time and evening/ Night
  • Do not skip sunscreen in the morning


  • All skin types

Effective when

  • Usually 8% and above


  • Vitamin C is highly acidic and highly unstable, so pick the right product.



  • Derivative of vitamin B3
  • It is a water-soluble vitamin
  • Essential for our bodies but we don’t produce ourselves

What does it do?

  • Protects from UV damage
  • Protects from age spots & Pigmentation
  • Improves uneven skin tone, fine lines, wrinkles, dullness & large pores

When to use it?


  • Use once or twice daily
  • After cleaning, exfoliating, and toning

Great for


  • All skin types



  • 2-5% concentrations are recommended for beginners. Higher percentages don’t always mean better results (unless recommended by an expert)




  • Derivative of vitamin A
  • It is an oil-soluble vitamin

What does it do?

  • Reduces Hyperpigmentation % minimizes pore appearance
  • Helps with acne
  • Reduces signs of aging
  • Helps with skin cell regeneration


When to use it?


  • Only at night

When to start?

  • The mid to late 20s or early 30s

Visible results

  • Takes at least 2-3 months to see the results


  • Can cause side effects like irritation & dryness.  Always do a patch test.



  • Avoid using this serum when you are pregnant



  • It is also called Alpha Hydroxy Acid
  • It is a water-soluble acid

What does it do?

  • Brightens skin complexion & helps prevent acne breakout
  • Promotes blood flow & collagen production
  • Helps with age spots & scars
  • Helps with wrinkles and surface fines

Common AHA’s?

  • Glycolic, Lactic acid & Mandelic acid

When to use it?

  • Safe to use in the evening every other day & later switch to daily use

Skin Type

  • Great for all skin types. But people with dry and sensitive skin should use it with caution


  • Can cause side effects like irritation &redness. 


  • Patch test before using



  • It is called Beta Hydroxy Acid
  • It is oil soluble acid
  • Salicylic acid is the most common BHA


What does it do?


  • Decreases the appearance of large pores & surface wrinkles
  • Improves overall skin texture
  • Removes dead skin cells
  • Unclog pores and helps prevent acne

When to apply?

  • Start slowly. Apply once a week & note your response. Later apply every other day

Great for

  • Combination to oily skin
  • Lower concentration can be used to help calm sensitive skin.


  • Can cause side effects like irritation and dryness



  • Patch test before using


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