Titan Watch CompanyRate:
Titan Watch Company
Tags:Titan, Watches
Titan Company Limited is an Indian Company that makes and sells fashion accessories such as jewellery, watches, and eyewear.
It is a publicly listed company and part of the larger Tata Group.
Key Facts
- Founded in 1984 under the name "Titan Watches Limited".
- Headquarters: Bengaluru, Karnataka, India.
- It has over 2,000 retail stores across India and serves customers worldwide.
- Main product segments: jewellery, watches and wearable accessories, eyewear, fashion accessories (wallets, belts, etc).
- As of the latest financial year, Revenue was approximately. 60,942 crore and Net Income nearly 3,337 crore.
How did it become what it is?
- From 1984 to about 1990, it operated primarily as a company manufacturing watches.
- 1991 to 2010, it started expanding. In 1994, it launched the jewellery brand Tanishq.
- 2011 onwards, it diversified further into eyewear, fashion accessories, and wearables. For example, it launched a women's ethnic wear retail chain called Taneira.
Brands and segments
Some of its major brands and Business lines:
- Watches & Wearables: Titan, Sonata, Fastrack, etc.
- Jewellery: Tanishq, Zoya, Mia, CaratLane.
- Eyewear: Titan Eyeplus, Fastrack Eyecare.
- Wearables/accessories: Fragrances, belts, wallets, etc.
Why it matters
- Titan is the largest branded jewellery maker in India by value.
- It has grown from being just a watchmaker into a diversified Lifestyle company.
- Important for students of business because it shows how a company can evolve by expanding product lines, launching new brands, and entering new markets.
Author: Mikhail