Australia’s beauty and personal care market, which includes Cosmetics, reached a substantial value in recent years and is expected to grow significantly in the coming decade:
In 2025, the cosmetics products segment alone was estimated at around USD 4.43 billion, with forecasts projecting steady expansion through 2035.
The broader beauty and personal care market — which encompasses skincare, haircare, body care, and cosmetics — was valued at over USD 10 billion in 2024 and is anticipated to reach nearly USD 15.7 billion by 2033 with a compound annual growth rate (CAGR) of about 4.5 %.
Other analyses suggest the market could reach around AUD 32.38 billion by 2035, with strong growth supported by demand for sustainable and innovative products.
These figures reflect that consumers in Australia are increasingly investing in beauty and personal care solutions as part of everyday routines, Lifestyle choices, and wellness priorities.
Several key factors are propelling the cosmetics industry forward in Australia:
1. Rising Consumer Awareness and Sustainability Focus
Australian consumers are increasingly educated about product ingredients, environmental impact, and ethical sourcing. This has significantly boosted demand for cruelty-free, vegan, and natural products, with many shoppers choosing cosmetics that align with sustainable and health-conscious values.
2. Digital Commerce and Social Influence
E-commerce and digital platforms play a pivotal role in market growth. Australians regularly shop online for beauty products, and social media influencers help shape trends and product popularity. Virtual try-on tools, personalized shopping experiences, and social commerce strategies are now central to brand engagement and sales.
3. Premiumization and Innovation
While mass-market products remain significant, premium and innovative cosmetics are gaining traction. New formulations focusing on advanced skincare benefits — like anti-aging solutions, botanical extracts, and biotech advances — are attracting consumers willing to invest in higher-end offerings.
4. Men’s Grooming and Inclusive Segments
The male segment is emerging as a growth driver within personal care and cosmetics. Australian men are increasingly purchasing skincare, shaving products, and grooming solutions, reflecting broader cultural shifts in perceptions of self-care and personal presentation.
The Australian cosmetics market includes diverse product categories — from everyday makeup and skincare to specialty and luxury items:
Skincare products account for a large portion of the beauty market and are often the most significant driver of consumer spend.
Sustainable formulations, such as toxin-free, organic, and refillable products, are more popular than ever.
Online retail channels, including direct-to-consumer websites and social commerce, increasingly complement traditional retail stores, boosting overall accessibility and choice.
Australia’s beauty retail scene is vibrant, featuring a blend of local and international brands:
Established Australian beauty retailers and boutiques continue to expand, offering both homegrown products and global cosmetics lines.
Local brands like Sukin, Jurlique, and MooGoo have gained traction by appealing to consumers focused on natural and ethical beauty products.
Supermarkets and mainstream retailers are also entering the beauty space with affordable lines, reflecting increased consumer demand even in everyday shopping environments.
These developments underscore how innovation and diversified retail strategies help sustain industry growth across different consumer segments.
Despite positive trends, the Australian cosmetics industry faces competitive and economic pressures:
Intense competition from international beauty giants and premium brands requires local companies to continually innovate and differentiate.
Economic factors such as inflation and cost pressures can influence consumer spending behavior, especially for non-essential beauty purchases.
Still, the market’s robust trajectory indicates resilience and adaptability.
The cosmetics industry in Australia showcases a vibrant and steadily expanding market, influenced by sustainability trends, digital transformation, premium product demand, and evolving consumer preferences. With significant contributions from domestic brands and global players, along with strong engagement through online and retail channels, Australia’s beauty sector is poised for continued growth and innovation in the years ahead.